Why everyone loves macarons
From convent kitchens to Parisian windows and Instagram feeds: how a tiny pastry conquered the world.
Almond biscuits similar to macarons were baked in Europe centuries ago. But the form we know today — two caps with a filling — appeared in Paris in the early 20th century. Since then the macaron has become a symbol of French pâtisserie.
Beautiful
Macarons come in every colour — from soft pink to deep chocolate. A box of colourful macarons looks like an artist’s palette, which is why people love to give them and photograph them.
Delicious and diverse
Every macaron is its own story: almond and blueberry, pistachio and raspberry, nut and salted caramel, latte cappuccino. One box lets you try several flavours at once, and everyone finds a favourite.
A little luxury
A macaron is just a couple of bites. It never feels heavy, yet it feels like a celebration. That’s why macarons are perfect with coffee, on a wedding table or as a gift for no reason at all.